I build GTM systems for B2B companies and startup founders — outbound that runs on data, automation and AI instead of hope. And I coach people into GTM engineering, the role every revenue team is suddenly hiring for.
Day job: Head of GTM at Hyperke, India’s largest cold email agency. Everything further down this page is what that job actually demands — not a framework I read about.
At this volume you find out fast that domain reputation, warmup and inbox rotation decide the outcome. Most campaigns never survive long enough to be judged on their copy.
What actually works only shows up in aggregate. Millions of sends a month is a sample you can learn from. A hundred emails is a story you told yourself.
Nobody sends at this volume by working harder. It runs because data, enrichment, sending and reporting are one instrumented system with a person watching the replies.
Spray-and-pray outbound stopped working: inboxes are full, reply rates collapsed, and headcount got expensive. The teams still booking meetings aren't sending more email — they're building systems.
Hiring posts, funding, tech changes, job-change triggers. Reach people at the moment the problem becomes real, not on a random Tuesday.
What took an SDR ten minutes per account now runs in a workflow — company context, angle and first line, generated and checked at scale.
The job is no longer "send emails". It's wiring data, enrichment, automation and CRM into one system that a founder can actually run.
Most of what gets blamed — the copy, the tool, the budget, your resume — is downstream of something else. Pick the one that sounds like you.
A copywriting problem. So everyone rewrites the email again.
A list problem. You are reaching people who have no reason to care this week — the copy never gets a fair test.
Build the list from live signals instead of filters, so timing does half the work before a word is written.
One of these is you. Tap it and the whole plan below changes.
Your ICP, offer and current motion, pulled apart honestly.
Signal-based lists, enrichment and sequences wired into one system.
Live campaigns with messaging built on real triggers, not templates.
Documented, so your team runs it without me in the room.
Where your current experience already maps onto GTM work.
The actual stack — learned by building, not by watching.
A portfolio build that shows you can ship, not just talk.
Targeting, outreach and interviews — run like a campaign.
A GTM engineer is not judged on how many tools they can name. They are judged on whether the whole thing runs end to end. Tap any stage to see what it does — and what breaks without it.
Something happens that is worth reacting to — a funding round, a hiring post, a new tool on their stack, someone changing jobs. The system watches for it so you are early instead of random.
Without this you are emailing a static list, reaching people on a Tuesday for no reason other than that it was their turn.
The signal gets resolved into real accounts and real people, with verified contact details and a reason each one belongs on the list.
Skip it and bounce rates burn your sending domain before a single line of your copy is ever read.
Every record gets the specific detail that makes a first line true — what they actually sell, what changed, who they hired, what it implies.
Without it you fall back to merge tags. “Hi {{firstName}}, loved what you are building” is the thing everybody deletes.
Research and drafting at volume, bounded by rules: read the context, find the angle, write it the way a person would, and flag anything that cannot be verified.
Unbounded, this is how you get AI slop at scale — fluent, confident, generic, and instantly recognisable as a bot.
Warmed domains, sane daily volume, inbox rotation, and replies routed to a human quickly. The boring infrastructure that decides whether any of it lands.
Get this wrong and the best list and the best copy go to spam, and you never find out why.
Replies routed, everything logged, and the loop closed: which signal actually produced revenue, not which campaign produced opens.
Without it nothing compounds. You cannot tell which part worked, so next quarter you start from zero again.
Logos are shown to identify the tools in each category. No affiliation or endorsement implied; all trademarks belong to their respective owners.
Move the sliders to your own numbers. Nothing here is a forecast — it is division, done on what you just typed.
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Three ways to halve that cost per meeting: work twice the accounts, double the reply rate, or double the share of replies that convert. They are mathematically identical — and only one of them does not also double your sending volume and your domain risk. That is the whole argument for building a system instead of sending more.
No gatekeeping. This is the path I actually take people through — open each step.
Pick the smallest one that matches where you actually are. Open any of them to see what it does — and what it deliberately does not.
The exact language for the offer call, the counter, and the appraisal conversation — written out, not summarised.
What it does not do: it is a document. It will not look at your situation, and it is not coaching.
We pull apart what you are actually running — your motion and offer, or your positioning and search — and decide the next three moves.
What it does not do: it is 60 minutes and a plan. Nothing gets built during the call.
A number before I have seen your motion would be a guess, and you would be right not to trust it. It gets scoped on the call, in writing.
What it does not do: it does not come with a guaranteed number of meetings. Nobody honest sells that.
The exact word-for-word scripts to negotiate a higher offer or your next appraisal, made for the Indian job market. Everything I teach on salary, in one simple guide.
Professionals from Google, Walmart, WHO and beyond, in their own words.
“His insights on job search, interviews and negotiation were extremely valuable. He built my resume from scratch and made it ATS-ready.”
“Adnan created a highly effective resume that significantly improved recruiter responses, and taught me how to keep improving it myself.”
“A unique approach that helps you rethink how you present yourself. The perfect person if you need help with your resume and personal branding.”
“His guidance was pivotal in securing my ideal job. His revisions made my profile compelling and helped attract multiple offers from leading firms.”
“No detail was missed. He crafted a story that reflected my strengths and clearly communicated what I bring to any organization.”
“Clear, practical advice that gave me new insights to improve my profile. Approachable, prompt, and someone you can trust throughout.”
“Remarkable attention to detail and a deep understanding of career positioning. He transformed my resume into a compelling narrative.”
“Extremely detail-oriented and highly effective. Valuable suggestions across structure, content and positioning, so my profile stood out.”
“Strong focus on ATS optimization and career positioning, with a client-centric approach. I highly recommend him for anyone serious about growth.”
Asked on almost every call. Tap a card for the answer I would give you on it.
Nothing is sent anywhere and nothing is stored. This runs in your browser and the answer changes as you tick.
Tick whichever lines sound like your week. If none of them do, you probably do not need a call — and I would rather say so.
One call, either track. We'll work out what's actually in the way and what to do about it.
